Do you know how people are using your website? If not you’re unlikely to be meeting your audience needs, and making the most of your content. Audience data from analytics packages like Google Analytics is so important, and Lana Gibson will get rid of your data fear and confusion. She’ll talk about using analytics in a practical way to make successful digital content, including:
- beginnings in GOV.UK – starting with user data
- misconceptions about analytics, and what works
- how small content changes can have significant impact
- creating a data culture in your organisation
- Te Papa and Radio NZ case studies
Intended Audience: People who manage and work on websites